A spacey electronic journey
with visuals & live music

Collective of designers, musicians & scientists

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Surrealistic visuals,
atmospheric sounds,
interactive audience

AiiiR brings a new dimension to light & visual projections, intertwined with compelling storytelling. Think of otherworldly and surrealistic visuals, accompanied by our live ensemble of musicians, playing the electronic harp, synthesizers and percussion, and choir-infused melodies.

AiiiR establishes a new narrative for each location, creating a connection between artistic creation, the building, and elements of its history and future, all within a modern context.

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Première in
Antwerp Central Station

Belgium

For the first time ever, the iconic Antwerp Central Station was transformed into a surrealistic projection canvas.

The monumental hall of Antwerp Central Station, renowned as the world's most beautiful railway station and frequented by 33,000 daily travelers, was exclusively closed off for an audience to witness this unique show.

The show, which was instantly sold out, centered around the timeless human fascination with travel, whether it be aboard a train, a spaceship, or within the depths of our imagination.

The next AiiiR shows will take place in inspiring heritage locations, across Europe.

About AiiiR

Founded by the Roelandt Brothers: “Triggered by our continuous fascination to merge art & the newest technologies, we launched AiiiR, next to IIIMAGINE. In the spirit of multidisciplinarity, we are a team of talented artists, designers, architects, entrepreneurs. Inspired by the Renaissance Man, the convergence of different disciplines is our driving force: the music, visuals, light design, the manner in which we treat our visitors, the production, the operations—all created & handled by the iii Atelier.”

“Having welcomed over tens of thousands of visitors from over fifty countries, IIIMAGINE creates live shows of intensive electronic music and visuals. IIIMAGINE typically lasts an entire evening, until midnight.”

AiiiR ventures into atmospheric audio experiences with a focus on the discovery of visuals. The original music for the show is performed live by the AiiiR Ensemble: four talented musicians, positioned behind an elegant, contemporary white setup. In the AiiiR Ensemble, musicians handle the electronic harp, synthesizers, and percussion, complemented by vocal harmonies - performing spacey electronic music, inspired by the likes of Jean-Michel Jarre or Vangelis. AiiiR has a duration of 60 minutes.

See past experiences

Selection of
past experiences
of the AiiiR team

The experience acquired with IIIMAGINE, serves for AiiiR as well.

With IIIMAGINE, we have had special collaborations such as: Het Scheepvaartmuseum in Amsterdam, Antwerp Central Station, Koninklijk Museum voor Schone Kunsten in Antwerp, City Hall of The Hague, Zaha Hadid’s Port House in Antwerp, Acquario Romano in Rome, Royal Aviation Hall in Brussels, Santiago Calatrava’s Liege Railway Station, Rubens House.

AiiiR experience highlight

Zaha Hadid's
Port House

Belgium

[IIIMAGINE] - Our audiovisual show, inspired by Zaha Hadid's architectural masterpiece, explored the fusion of old and new within the building's design— a contemporary vessel hovering above a derelict fire station.

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Antwerp
Central Station

Belgium

[IIIMAGINE] - We performed at Antwerp Central Station, hailed as the world's most beautiful railway station. The monumental Hall, usually bustling with 33,000 daily travelers, was exclusively sealed off for the IIIMAGINE show.

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AiiiR experience highlight
AiiiR experience highlight

National Maritime
Museum

Amsterdam, The Netherlands

[IIIMAGINE] - For the first time in a decade, Het Scheepvaartmuseum, elected best museum in the Netherlands, welcomed our guests for two special evenings. We drew inspiration from the spirit of discovery and adventure, whether across the sea, land, space, or unexplored corners of the mind.

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City hall
The Hague

The Netherlands

[IIIMAGINE] - The official city hall of The Hague made an unprecedented move, hosting our audiovisual show in a break from its conventional role. Inspired by architect Richard Meier's use of light in his iconic white structures, we turned the city hall's blank facades into a canvas.

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AiiiR experience highlight